A Guide to Design Terminology : Part 2
The 19 words listed below continues our aim to demystify terminology and concepts used in the design industry, to empower people with...
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Propelling client growth through results-driven design
Axam Design is a multi-disciplinary design studio that builds compelling brands, tangible & digital products, and memorable environments.
At Axam Design, we believe that diversity fuels creativity and innovation, and that by bringing people together from different backgrounds and perspectives, we can create truly exceptional work that has a positive impact on the world.
Whether we're working on a branding project, developing a digital or physical product, or designing a memorable environment, we approach every project with a dedication to quality and delivering results that exceed expectations. Being united by the shared belief that great design is a by-product of human ingenuity, dedication, creativity, and pragmatic problem-solving, we strive to bring that ethos into everything we do.
If you're looking for a design partner that can help bring your ideas to life and help you achieve your goals, we would love to hear from you.
Embracing diversity and celebrating our differences, we are united by the shared belief that great design is a by-product of pragmatic problem-solving, human ingenuity, creativity, empathy, dedication, and taking action.
Industrial Design
INNOVATION CONSULTING / ENGINEERING / CONCEPT GENERATION / CONCEPT SKETCHES / DESIGN FOR MARKETABILITY / DESIGN FOR MASS PRODUCTION
PRODUCT DEVELOPMENT / COMPUTER-AIDED MODELING / 3D VISUALIZATION / CONCEPT REFINEMENT / TECHNICAL SPECIFICATIONS & ANALYSIS
COLOR, MATERIAL, AND FINISH SPECIFICATIONS / CMF STRATEGY / 3D RENDERINGS / PROTOTYPING / FABRICATION
Exhibit Design and Displays
CONSULTATION / DESIGN / COMPUTER-AIDED MODELING / CMF SPECIFICATIONS / 3D RENDERING / CONCEPT REFINEMENT / FABRICATION
RETAIL / SHOWROOM / POP-UP SHOPS / ENVIRONMENT DESIGN / SIGNAGE / WAYFINDING / GRAPHIC DESIGN / COMMUNICATION DESIGN
TRADESHOW EXHIBITS / EXPERIENTIAL DESIGN / VIRTUAL EXHIBITS / VIRTUAL REALITY / AUGEMENTED REALITY / INTERACTIVE EXHIBITS
Branding Systems Design
BRAND AUDIT / DESIGN & MARKET RESEARCH / EVOCATIVE NAMING / BRAND GUIDE / BRAND ACTIVATIONS / STRATEGY & POSITIONING / PRESENTATION
DESIGN / STORYTELLING / SOCIAL MEDIA CONTENT / COPYWRITING / PRODUCT DESIGN / PRINT / WEB / MOBILE / PRODUCT PHOTOGRAPHY
BRANDING FOR EARLY-STAGE COMPANIES / REBRANDING & BRAND EXTENSIONS FOR ESTABLISHED COMPANIES
Furniture Design
CUSTOM FURNITURE / DESIGN FOR MASS PRODUCTION / INDUSTRIAL DESIGN / ENGINEERING / DESIGN & MARKET RESEARCH / HUMAN FACTORS & ERGONOMICS
COMPUTER-AIDED MODELING / PARAMETRIC DESIGN / SURFACE DESIGN / 3D RENDERING / 3D VISUALIZATION / FORM DEVELOPMENT / TECHNICAL SPECS
COLOR, MATERIAL, AND FINISH SPECIFICATIONS / CMF STRATEGY / SCALE MODELS / PROTOTYPING / FABRICATION / SMALL TO LARGE PRODUCTION RUNS
Packaging Design
STRUCTURAL PACKAGING DESIGN & ENGINEERING / AESTHETIC PACKAGING DESIGN / BRAND IDENTITY / GRAPHIC DESIGN / ILLUSTRATION / STORYTELLING
DISPLAYS / COMPUTER-AIDED MODELING / 3D RENDERING & VISUALIZATION / UNBOXING EXPERIENCE / RETAIL / POP DISPLAYS / INSTRUCTION MANUALS
CMF SPECIFICATIONS / PROTOTYPING / PHOTOGRAPHY / SUSTAINABLE PACKAGING / BIODEGRADABLE / COMPOSTABLE / ZERO WASTE / RECYCLABLE / REUSABLE
FROM PENDULUM : A PLACE WHERE CREATIVITY AND INNOVATION MEET
Pendulum was born out of our unbridled passion for design and belief that sharing our knowledge and expertise can benefit both our clients and a wider community. It is a resource for insightful, design-related content where we sometimes low-key shamelessly promote ourselves.
We hope you find our content informative, thought-provoking, and entertaining!
PENDULUM
A PLACE WHERE CREATIVITY AND INNOVATION MEET
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