In a country where women drive up to 85% of all consumer purchases, one statistic stands out : less than 1% of creative agencies are owned by women. Even fewer exist in fields like industrial design or the tradeshow exhibit industry - spaces where form, function, and fabrication often intersect with legacy systems built by men. At a time when people respond to authenticity and inclusion more than ever, who is in the room matters . When women lead creative design studios, th

Metal is the backbone of modern industry - from the cars we drive and the tools we use, to the skyscrapers that define our skylines. Over centuries, metal manufacturing has evolved into a sophisticated field of engineering - one that transforms raw materials into durable, functional, and beautifully crafted products. Whether you're developing a new product or optimizing production, understanding the most common metal manufacturing methods helps choose the right process for

While looking back may be painful for many, we revisited our digital archives recently and remembered the role we played in the...

When collaborating with professional designers and engineers, you will encounter a variety of file types, each serving a distinct...

The 19 words listed below continues our aim to demystify terminology and concepts used in the design industry, to empower people with...

At Axam Design, we understand that how you effectively communicate and collaborate with people outside your industry, can at times be...

Whether it’s in-person, over email, video , or a phone call, the initial consultation is the first step for us to get to know each other,...

There was a time when hiring people in-house as a full-time employee or hiring a large agency was the only way to get certain things done. Thanks to the ever-evolving priorities of businesses, the internet, artificial intelligence, and shifts in the way people work, there are flexible, and more affordable options available today. In a world where creativity reigns supreme, businesses are constantly seeking innovative ways to stand out in the market. While larger agencies may

The construction industry has long been known for its slow adoption of new technologies, but in recent years, 3D printing has begun to...

Plastic products have become a part of our everyday lives, and they are used in a wide range of products, including electronics,...

Is it time for a change? Here's a few signs that it may be time for a new brand strategy. In a constantly evolving, fast-paced world ,...

3D printing has come a long way since it's inception, with advancements in technology and materials expanding the possibilities of what...

When you think of "design," you might picture a smartphone, a beautifully crafted piece of furniture, or even the car you drive. But behind every thoughtfully designed product is a professional who bridges creativity, engineering, and human experience - the Industrial Designer. Industrial design is where art meets science - and where ideas become tangible products that shape how we live, work, and interact with the world. When developing a new product or improving an exist

This is where we answer real design questions, share insights that are often gatekept, and explore the constant swing between creativity and innovation that drives great design. Aerial view of a Foucault Pendulum, demonstrating the rotation of the Earth. A Space where Creativity and Innovation Meet At the heart of creativity lies the ability to generate original and meaningful ideas - often reimagining existing ones in unexpected ways. Creativity is about breaking boundaries