Welcome to Pendulum!

This is where we answer real design questions, share insights that are often gatekept, and explore the constant swing between creativity and innovation that drives great design.

Aerial view of a Foucault Pendulum, demonstrating the rotation of the Earth.

A Space where Creativity and Innovation Meet

At the heart of creativity lies the ability to generate original and meaningful ideas - often reimagining existing ones in unexpected ways. Creativity is about breaking boundaries, experimenting, and seeing possibilities others might overlook.

Innovation, on the other hand, turns those ideas into something tangible, useful, and valuable - products, services, or experiences that hopefully makes a positive impact on the world. It's the process of taking creative thinking and transforming it into real-world outcomes that improve lives, businesses, and industries.

What is Pendulum? Who is behind it?

Pendulum was born out of passion for design and the belief that sharing our knowledge can benefit both our clients and a wider community. Here, we'll explore design-related topics like materials, manufacturing, case studies, trends, inspiration, tools, techniques, and behind-the-scenes looks at design processes.

It's written by Axam Design, we blend creativity and innovation to deliver thoughtful, effective design solutions. We believe great design goes far beyond aesthetics - it's about functionality, experience, efficiency, efficacy, and impact.

TL;DR

Creativity sparks/generates new ideas. Innovation turns those ideas into something real. Together, they move the pendulum of progress - driving growth, discovery, and meaningful change.

As it's name suggests, Pendulum is a resource for insightful, honest, and occasionally unconventional perspectives on design, creativity, and innovation.

And in full transparency, yes - we'll occasionally promote ourselves but only after giving you something genuinely valuable first - an idea, a spark, or a shift in perspective.

We hope Pendulum inspires you to think differently about design - and reminds you that every movement, no matter how small, can create a ripple in shaping our world.